Queer
thinking
changes
everything
Queer thinking shifts narratives and reimagines entire worlds.
Queer thinking shifts narratives and reimagines entire worlds. I've tested this theory for the last fifteen years across Emmy-winning documentaries, culturally-driven ventures and platforms amplifying underrepresented voices.
My work transcends the traditional marketing awareness-to-action funnel. It's about dismantling outdated narratives and constructing new ones that expand how we see ourselves, each other, and the possibilities between us. In littlebigworld, our name embodies this philosophy—the recognition that transformation happens when little worlds of unique experience connect, creating a bigger world of shared abundance.
The Lineage
and Living
of Queer
Thought
We have an Agenda, and it follows the trail of centuries of liberatory expression. It draws strength from the shared experiences of LGBTQIA+ people across all times and cultures, informed by queer theory, feminism, womanism, and Black power movements.
This perspective isn't confined to a single radical text or
moment—it's a call and response through time:
- In Jim Harris, a Black man in 1954 Mississippi whose trans identity became an additional weapon of oppression
- In the commingling joy and desperation of the 80s: romantic, defiant, burning with purpose
- In today's affirming books that speak to families with two dads, two moms, nonbinary parents, and other families beyond heteronormative marriage structures
- In the long history of shared queer & disabled activism, pride, and movement building
- In the refusal to draw lines in any struggle for human dignity
Queerness is both an ideology and a lived reality, representing one of the most powerful forms of identity reconstruction and (potential) political awakening. This is precisely why it's celebrated and weaponized across the political spectrum.
White and cisgender LGBTQIA+ folk have predominantly led efforts to unbundle identities from the queer politic by focusing on sameness, shared desires for love, family, partnerships, and the purported safety of middle-class living.
But despite best efforts to universalize and mainstream through Marriage Equality and other legislative measures, our bodies are still rendered a perversion. A question and stain on the boundaries of human mores: Where does queerness end? If we blur these lines, won't we blur others? If identities aren't fixed, then what’s next?
These questions reveal a deeper confusion about "the nature" of humanity.
They ignore the gender expansiveness present in countless Indigenous cultures—from the Two-Spirit people of Native North America to the Māhū of Native Hawaiian culture to the Hijra of South Asia. They deny the fluid expressions of gender and sexuality documented throughout the natural world.
Instead, they represent a cruel acceptance of base instincts and the need to be ruled, the assumption that we need rigid categories and hierarchies to uphold our societies.
Our Agenda is to reject this rigid and binary thinking that serves only white supremacy, capitalism, and patriarchy—and fully lean into the expansive possibilities of the world we want.
From
Philosophy
to Practice
Where oppressive systems obfuscate and confine, queerness reveals and expands. This extends beyond desire and identity to present an intersectional, nonbinary, care-centered, politically transparent approach to business and life.
At littlebigworld, this translates into a discipline of questioning:
- Why limit a person to one category?
- Why assume an audience won’t connect with a particular story?
- Why center certain voices while marginalizing others?
- Why frame impact in limited ways?
Queerness
offers an expanded relationship to everything
and everyone.
It recognizes our collective right to freedom and advances toward that vision through care, connection, justice, and equitable distribution of resources and opportunities.
The Business
& Life
Imperative
for Queer
Thinking
In today's fragmented media landscape, traditional demographic targeting increasingly falls short.
Our approach reshapes brand narratives, crafts campaigns for historically marginalized and excluded voices and builds strategies that question power structures—uncovering opportunities others miss.
We ask not just "Who is your audience?" but:
Whose
stories
deserve
telling?
Who
benefts from these narratives?
Who gets
left
behind?
This approach delivers measurable results by revealing connections between seemingly disparate groups and challenging assumptions about who relates to which stories. We connect "little worlds" to create a "big world" for you. The most effective marketing today honors the complex, contradictory nature of human experience.
We're building a littlebigworld worthy of our humanity, and we measure success in tangible shifts in power, the amplification of silenced voices, and the strengthening of movements for collective liberation.
We see our agency as both a creative studio
and a political home—a space where
radical imagination meets strategic action.
Our Practice
of Solidarity
Living these business imperatives has invited a different organizational approach.
At littlebigworld, we both apply queer thinking in our campaigns and embody it in our organizational structure and business practices. We are actively building a model that challenges capitalist conventions while sustaining the work of political creators.
Our evolving business model includes:
Sliding scale fee structures that ensure our services are accessible to organizations with varying resources
Research and implementation of cooperative ownership models that distribute power and decision-making
Intentional hiring of explicitly political creators whose livelihoods have been impacted by their activism
Investment in political education alongside our creative work, recognizing that critical consciousness drives meaningful innovation
We acknowledge the contradictions of operating within systems we seek to transform. Rather than claiming perfect resolution to these tensions, we commit to ongoing reflection, accountability, and evolution. We use our position to redirect resources, amplify liberatory visions, and practice the world we're working toward.
Our partnerships are selective and intentional. We prioritize collaborations with movement organizations, community-led initiatives, and businesses actively working toward justice. Each project we undertake is evaluated for its creative potential, including its contribution to expanding narratives of liberation and care.
Embracing
Multitudes
Queerness isn't a utopian state. We don't seek perfection—we create space for messiness and nuance. We recognize that your audiences contain multitudes: the person scrolling through Instagram at 2am might simultaneously yearn for liberation and belonging.
At littlebigworld, we don't create flawless campaigns. We forge authentic connections that honor the messy, beautiful complexity of being human. We intentionally draw on queer imagination and care-centered politics to drive meaningful action. We understand our power as storytellers to both reflect and expand culture.
