about us
Founded by cultural entrepreneur and bestselling author Chana Ginelle Ewing (she/her), littlebigworld is the creative home where queer imagination and care-centered politics inform strategic marketing to move our world forward.
We propel a marketing approach that challenges traditional defaults, examines power dynamics, and transforms how stories are told. Our curated team of specialists in communications, influencer and creator marketing, nonprofit fundraising, digital marketing, and cultural campaigns bring diverse expertise—from entertainment and tech to social justice movements and cultural institutions.
We center the multiplicity of socio-cultural identities, recognizing the complexity of privileges and oppressions we each carry. This blend of strategic expertise, cultural fluency, and lived experience helps us create transformative campaigns that extend our clients' capacity and impact.
Welcome to our world.
our approach
Challenging binary thinking in audience targeting and messaging
Applying intersectional understanding to audience experiences
Examining power structures that determine whose stories get centered
Questioning "default" assumptions about consumers and messaging
Recognizing cultural contexts that shape narrative development
This approach allows us to create more resonant, authentic, and transformative campaigns for all clients.
our founder
Hello!
I’m Chana, founder/chief creator of littlebigworld:
Over the last 15 years, I’ve led:
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a lifestyle subscription box featuring Black women authors + influencers
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an intersectional beauty marketplace + community starring Gen Z makeup creators
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digital marketing for film/media - from festival premieres to awards season campaigns
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a bestselling children’s book introducing identity and social justice concepts.
The throughline of this story? A commitment to Black folks, to queer folks, to historically marginalized folks. To our stories driving maximum impact, to seeing our reflections in wholly new ways — from books to beauty, from tech to entertainment, and beyond.
littlebigworld™️ is the home for my next chapter, a creative space to support impact-driven clients with one overarching thesis: queer thinking changes everything.
our commitment
to growth and transparency
We recognize the inherent contradictions in our societies, including the tensions between capitalism, social justice, and ethical marketing. Our work is always 'in progress,' and evolving as we learn and grow. We welcome critique and actively push ourselves to do better.
We believe that acknowledging our imperfections and the harms of our field allows for more honest, meaningful relationships with our clients and communities.
Our commitment is not to flawlessness or virtue signaling but to continuous learning, open dialogue, and commitment to pursue more ethical and impactful marketing practices.